What 25 Years as a Creative Entrepreneur Has Taught Me.
When I first started out designing homewares, I was a young textile designer in London, excited and a little nervous about where this career might ...
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1:1 Mentoring
With 25 years designing, sourcing and building brands in UK homewares and lifestyle.
Having founded ALSO Home and Elä Life from scratch, and selling them into 250+ independent retailers.
I now help other founders do the same: source products properly, price them right, and get them in front of the buyers who can stock them.
The Story
As a creative entrepreneur, design leader and brand builder, I’ve worked with some of the UK’s most loved retailers and travelled the world sourcing and developing products with skilled makers in India, China, Vietnam and Portugal.
Alongside building my own brands, I’ve collaborated with high street names to create products and bring ideas to life — shaping collections, developing textiles, and telling stories through design.
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The Journal
Using the colour green in your home
There are some colours that go in and out of fashion and others that never go out of style; throughout decades of changing trends green has always ...
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